In recent time the internet is playing an important role in the way people communicate with each other around the world. Blogging as one of social media platform help companies to spread news and messages quickly and inexpensively when compare to the traditional media.
People around the continent are daily searching for new ideas, information, facts and articles on numerous topics ranging from Education, Arts, Fashion to History and Medicine. The first place they looked to get these information is on the internet, where there are millions of blogs available in an easy format for their uses.
The importance of blogging as a strategic communication tool can never be over- emphasized. At present there are approximately more than 152 million blogs on internet and more blogs are added to the blogoshere on daily basis, According to Ignitespot statistic 6.7 million people blog on blogging sites and 12 million people blog via social network in US. In Ireland there are 1 million tweets a day and 600,000 daily users and there are now over 1 billion google+ users all over the world.
What is Blogging?
According to wordpress.”Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects.
Bloggers blog for various reasons but the inherent reason for all blogs is to communicate. Bloggers either blog for personal reasons or for business reasons.
Personal blog
As the name implies personal blog is the personal account of individual experiences, ideas, daily activities, problems and solutions as it happens in person life. Basically this a blog about any subject that takes the writer’s fancies or interests.
Business blog
This is the type of blog used internally to enhance communication and culture in a corporation or externally for marketing, branding or public relations purpose. This type of blogs are also called corporate blogs.
Reasons why blogging is important communication tool
- Blogging build communities interaction
- Blogging is an easy way to express oneself, since the blogger set the tone and language of the blog
- Blogging is a powerful marketing tool in business
- Blogging is used by companies as a CRM strategies to engage and communicate with consumers
- Blogging enable the bloggers to easily establish themselves as an expert in their field of interest
- Blogging expand blogger’s network of friends, business associates and clients.
The amazing thing about blogging is that anyone, from a Janitor to Chief Executive of a renowned company can do it to make a difference in the society. If you have not start a blog yet, it is not too late go online and find your niche, either you want to be a Vblogger, micro blogger or normal blogger there are lot of people out there waiting to hear from you.
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